Psychic Slice


Psychic Slice began as an exercise in drawing connections between the commercial worlds of fortune telling and pizza. The concept brand merges visual and verbal vernacular from the two to create a system that’s equally cheesy, equally divine. The copy on the box walks diners through the mystical process of reading their fortunes in the pizza grease.
        For my final crit, I screen printed boxes, laserprinted the tablecloth, and served a hot pie. For the documentation, I worked with the 3D artist, Grant Dyer, to render out the setup into a immersive seance.